Small Business Saturday Turns Five: How American Express and Local Retailers Have Changed Business Culture

Matt Crowe’s Blog

By Mike O’Toole, Contributor Small Business Saturday turns five this week. Launched by American Express in 2009 at the height of the great recession, the day has been officially enshrined—unanimously—by the United States Senate, and has been publicly promoted by the President each Thanksgiving weekend. This day, and the associated “Shop Small” initiative has […] …read more

Source:: Entrepreneur News:

from About Matt Crowe http://ift.tt/1vFTKQ2

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